Does Appcues have a free plan?

No. Appcues has no free tier. It offers a full-feature free trial (no credit card) to confirm fit, but ongoing use requires a paid plan.

How is Appcues priced - per user?

Appcues is priced by Monthly Active Users (MAU) - the unique end users who see your experiences each month - combined with feature tier and contract length. It is not seat-based, and billing is typically annual. Crossing your MAU cap pushes you into a higher tier.

Appcues pricing

How much does Appcues cost?

No public prices - the Start, Grow, and Enterprise tiers are all quote-only, priced by MAU tier, feature level, and contract term. Annual billing is standard, and list prices often sit above negotiated rates.

Entry price

Contact sales (~$249/mo benchmarked)

Pricing model

Quote-driven, per-MAU tiers

Free tier

No (free trial)

Contract

Annual

Appcues pricing tiers

Tier	Price	MAU / usage	What's included
Start	Contact sales (~$249/mo benchmarked)	Up to 3,000 MAU	10 published experiences, 12-month reporting history, dedicated CSM. Discounted "Spark" program for teams under 25 people.
Grow	Contact sales (~$879/mo benchmarked)	Up to 50,000 MAU	25 published experiences, 24-month reporting, advanced targeting + A/B testing, implementation services.
Enterprise	Contact sales (~$30k–$100k+/yr benchmarked)	Custom MAU volume	100 published experiences, 36+ month reporting, priority support, custom security / compliance / SLAs.

What drives the cost

MAU volume - crossing a tier as your active users grow.
Feature tier - A/B testing, advanced targeting, and integrations are gated to Grow and Enterprise.
Number of published experiences / flows.
Email-campaign volume beyond the trial allotment.
Contract term and support / SLA level.

What to watch out for

No public pricing - every tier needs a sales call, so anchoring a budget is hard.
Annual contracts are the norm; there is little monthly flexibility.
List prices often sit above negotiated rates, especially on multi-year deals.
An MAU overage can force a tier upgrade mid-contract.

How Steppr compares

Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than an enterprise platform, it covers the core for a fraction of the price.

Appcues pricing FAQ

How much does Appcues cost?: Appcues does not publish prices; all three tiers (Start, Grow, Enterprise) are quote-only via a sales call. Third-party benchmarks put the Start tier (up to 3,000 MAU) in the low hundreds per month, Grow (up to 50,000 MAU) in the high hundreds to low thousands per month, and Enterprise typically $30,000–$100,000+ per year. Vendr reports an average Appcues contract around $15,234/year. All figures are annual-billed estimates, not list prices.
Does Appcues have a free plan?: No. Appcues has no free tier. It offers a full-feature free trial (no credit card) to confirm fit, but ongoing use requires a paid plan.
How is Appcues priced - per user?: Appcues is priced by Monthly Active Users (MAU) - the unique end users who see your experiences each month - combined with feature tier and contract length. It is not seat-based, and billing is typically annual. Crossing your MAU cap pushes you into a higher tier.

Sourced honestly. Pricing taken from Appcues's public pricing page and third-party benchmarks where tiers are quote-only.

Verified June 2026 · source

Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.