StepprHow much does Appcues cost?
No public tier prices - Start, Grow, and Enterprise are all quote-only, priced by MAU volume and contract term. Every capability is included on every plan; tiers differ by published-experience and reporting-history limits. Annual billing is typical (per third-party benchmarks), and list prices often sit above negotiated rates.
Appcues pricing tiers
| Tier | Price | MAU / usage | What's included |
|---|---|---|---|
| Start | Contact sales (~$249/mo benchmarked) | Up to 3,000 MAU | 10 published experiences, 12-month reporting history. Discounted "Spark" plan for small teams ($3,600/yr, up to 1,000 MAU, $250 setup). |
| Grow | Contact sales (~$879/mo benchmarked) | From 3,000 MAU | 25 published experiences, 24-month reporting; all capabilities included. |
| Enterprise | Contact sales (~$30k–$150k+/yr benchmarked) | Custom MAU volume | 100 published experiences, 36-month reporting, priority support and services support, custom security / compliance / SLAs. |
- MAU volume - crossing a tier as your active users grow.
- Published-experience and reporting-history limits per tier (10 / 25 / 100 experiences; 12 / 24 / 36 months).
- Number of published experiences / flows.
- Email-campaign volume beyond the trial allotment.
- Contract term and support / SLA level.
- No public pricing - every tier needs a sales call, so anchoring a budget is hard.
- Annual contracts are the norm per third-party benchmarks; billing terms are not published.
- List prices often sit above negotiated rates, especially on multi-year deals.
- An MAU overage triggers an upgrade conversation at the next billing cycle.
Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than an enterprise platform, it covers the core for a fraction of the price.
Appcues pricing FAQ
Appcues does not publish prices; all three tiers (Start, Grow, Enterprise) are quote-only via a sales call. Third-party benchmarks put the Start tier (up to 3,000 MAU) in the low hundreds per month, Grow (from 3,000 MAU) in the high hundreds to low thousands per month, and Enterprise typically $30,000–$150,000+ per year. Vendr reports an average Appcues contract around $15,000/year (range roughly $6k–$44k). The only published price is the Spark small-team plan at $3,600/year for up to 1,000 MAU. All other figures are annual-billed estimates, not list prices.
No. Appcues has no free tier. It offers a full-feature free trial (no credit card) to confirm fit, but the trial is started via a sales call, and ongoing use requires a paid plan.
Appcues is priced by Monthly Active Users (MAU) - the unique end users who see your experiences each month - combined with feature tier and contract length. It is not seat-based, and billing is typically annual. Crossing your MAU cap pushes you into a higher tier.
Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.