StepprLooking for a Pendo alternative?
An enterprise product-experience suite - analytics, in-app guides, surveys, feedback. Powerful, sales-led pricing.
Pendo is built for enterprise product orgs that want analytics + guides + feedback in one suite. Pricing is contact-sales and typically lands in five figures annually. Steppr is a tour-and-checklist tool at startup prices - it doesn’t replace Pendo’s analytics surface.
Starter plan, monthly billing, hard cap. 7-day trial with no card. Annual billing offers two months free; Growth plan adds event triggers and 10,000 MAU.
Pendo offers a Free tier with strict limits and a published "Free" plan. Paid tiers (Core, Pulse, Ultimate) are contact-sales; reported public benchmarks land in the $20k–$80k+ per year range depending on MAU and modules.
Side-by-side
| Feature | Steppr | Pendo |
|---|---|---|
| Starting price | $29/mo (Starter) | Free tier (capped); paid tiers contact sales |
| Pricing transparency | Public - every tier listed with caps | Sales-driven for any non-Free tier |
| Tours, checklists, tooltips | Yes | Yes |
| Banner + modal announcements | Yes (1st-class entity, three banner placements, dismiss + CTA analytics) | Yes (Guides) |
| Resource Center launcher | Yes - tours, checklists, announcements, custom links | Yes (Resource Center module) |
| Theme presets (per-flow) | Yes - workspace default + up to 20 named presets | Theme + per-guide style overrides |
| Integrations | Webhooks (HMAC-signed), Slack, Segment in/out | Salesforce, Segment, JIRA, Slack, dozens more |
| Product analytics | Tour & checklist analytics only | Full product-analytics suite |
| In-app surveys / NPS | No | Yes |
| Self-serve signup | Yes | Free tier yes; paid tiers no |
| Best fit | Indie / startup SaaS | Mid-market and enterprise |
- You’re a single-product SaaS that needs onboarding flows, not an analytics suite.
- A 5-figure annual contract is wildly out of budget.
- Self-serve, monthly billing, no sales motion are hard requirements.
- You already have product analytics elsewhere (Mixpanel, Amplitude, PostHog) and just need the in-app guidance layer.
- You need product analytics + guides + feedback all in one tool.
- You’re a multi-product enterprise where unified instrumentation matters.
- You have the budget and the procurement bandwidth for an annual contract.
- You need feature flags / experiment tooling baked in alongside guides.
Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.