StepprLooking for a Appcues alternative?
The category-defining product-tour platform. Powerful, polished, and priced for mid-market and up.
Steppr is roughly an order of magnitude cheaper at the entry tier and skips the annual contract. Appcues has a deeper feature surface (NPS, surveys, dozens of native CRM/CDP integrations) - pick them if you need those, pick Steppr if tours, checklists, banner / modal announcements, a Resource Center launcher, and Slack / webhook / Segment integrations at startup prices cover what you need.
Starter plan, monthly billing, hard cap. 7-day trial with no card. Annual billing offers two months free; Growth plan adds event triggers and 10,000 MAU.
Listed Essentials tier. Annual contract typical. Above 2,500 MAU you move to Growth, which historically lists in the high-three-digits to low-four-digits per month before negotiation.
Side-by-side
| Feature | Steppr | Appcues |
|---|---|---|
| Starting price | $29/mo (Starter) | From $300/mo (Essentials) |
| Trial / commitment | 7-day trial, no card, monthly billing | Trial available, annual contract on paid plans |
| MAU at entry tier | 2,500 | Up to 2,500 (Essentials) |
| Hard MAU cap | Yes - SDK pauses at the cap, no overages | Soft thresholds; overage discussions on renewal |
| Tours, checklists, tooltips | Yes | Yes |
| Banner + modal announcements | Yes (1st-class entity, three banner placements, optional CTA, dismiss state) | Modal flow possible; banner via custom build |
| Resource Center launcher | Yes - per-workspace launcher with tours, checklists, announcements, custom links | Yes (Pin / Launchpad) |
| Theme presets (per-flow) | Yes - workspace default + up to 20 named presets, picked per flow | Workspace theme + per-flow style overrides |
| Event-based triggers | Yes (Growth+) | Yes |
| Integrations | Webhooks (HMAC-signed), Slack, Segment in/out | Salesforce, HubSpot, Segment, Marketo, Zapier, dozens more |
| NPS & surveys | No (post-MVP) | Yes |
| Self-serve signup | Yes | Trial yes, paid tiers contact sales |
| No-code authoring | Click-to-build via ?steppr_edit=true (no extension) | Chrome extension + builder |
- You’re a solo founder or small team where $300+/mo is real money.
- You don’t want an annual contract or a sales call to start.
- You need tours, checklists, announcements, and event triggers - and that’s it.
- A hard MAU cap with no overages matters more than max flexibility.
- You need NPS / surveys / segments built into the same tool.
- You’re a mid-market team with a 5–6 figure annual budget for product-led growth tooling.
- You need deep integrations with HubSpot, Salesforce, or a CDP.
- Your tour authors are non-technical PMs who want a heavily polished WYSIWYG.
Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.