StepprWhat do product onboarding tools really cost?
Enter your monthly active users and see the estimated monthly cost across every major onboarding tool - including the ones that hide their pricing behind "contact sales". Sourced from public pricing pages and third-party benchmarks, verified June 2026.
~ means a benchmarked or quote-based estimate, not a list price - the tools that hide pricing are marked "Contact sales" with a third-party benchmark. Steppr's figures are exact. Chameleon bills per MTU and Stonly per guide view (not MAU); see the methodology below.
Onboarding tool pricing, at a glance
Entry pricing and billing model for each tool, sourced and dated. Quote-only tools are marked - their figures come from third-party benchmarks.
| Tool | Entry price | Model | Free tier | Public pricing | |
|---|---|---|---|---|---|
| Steppr | $29/mo (2,500 MAU) | Flat tiers, hard MAU cap | No (7-day trial, no card) | Yes - every tier listed | pricing |
| Appcues | Contact sales (~$249/mo benchmarked) | Quote-driven, per-MAU tiers | No (free trial) | No (contact sales) | pricing |
| Userguiding | $174/mo (2,000 MAU, annual) | Public, per-MAU banded tiers | Yes (support/KB tier, no tours) | Yes | pricing |
| Pendo | Free (≤500 MAU); paid ~$48.7k/yr median | Free ≤500 MAU, then quote-driven | Yes (≤500 MAU) | No (paid tiers contact sales) | pricing |
| Chameleon | $279 (2,000 MTU, Startup); Pro $750/mo | Per-MTU tiers | No (14-day trial) | Partial ('from' pricing) | pricing |
| Userpilot | $299/mo (Starter, annual) | Per-MAU, annual, tiered | No (14-day trial) | Partial (Enterprise contact sales) | pricing |
| Userflow | $400/mo (annual) / $500/mo (monthly), 1,000 MAU | Flat plan + per-1k MAU usage | No (14-day trial) | Yes (single plan, full MAU rate card) | pricing |
| Product Fruits | $83.25/mo annual ($111/mo monthly), 1,500 MAU | Tiered by MAU band; annual or monthly | No (14-day trial) | Yes (custom/enterprise on request) | pricing |
| Stonly | Free Basic; paid from ~$199/mo (benchmarked) | Tiered, billed on monthly guide views | Yes (400 guide views/mo, 5 guides, 1 seat) | Partial (exact paid prices partly gated) | pricing |
| WalkMe | ~$14k–$40k+/yr (benchmarked) | Custom enterprise quote | No | No (contact sales) | pricing |
| Whatfix | Contact sales; ~$32k/yr median (Vendr) | Per-app flat fee + per-user/MAU licenses | No (trial on request) | No (contact sales) | pricing |
How we estimate
- Public pricing (Steppr, Userguiding, Userflow, Product Fruits, Userpilot Starter) uses each vendor's published tiers. Steppr's figures are exact.
- Quote-only tools (Appcues, Pendo, WalkMe, Whatfix, Chameleon Growth+) use third-party benchmarks - primarily Vendr aggregated deal data - and are flagged with a ~ symbol.
- Figures are monthly-equivalent. Different tools meter differently - MAU, MTU (Chameleon), or guide views (Stonly) - which we note inline. Negotiated deals and annual commitments vary, so estimates are directional.
- Verified September 2026. Spot a number that's out of date? Email hello@steppr.io and we'll fix it.
Frequently asked questions
It ranges enormously. Self-serve tools with public pricing start around $29–$300/month for a few thousand MAU (Steppr from $29, Product Fruits from ~$96, Userguiding from $174, Userflow from $240, Userpilot from $299). Quote-only tools run far higher: Appcues typically lands in the four figures a month, and enterprise Digital Adoption Platforms like Pendo, WalkMe, and Whatfix commonly cost $30,000–$150,000+ per year. Most tools price by Monthly Active Users (MAU), so your bill scales with your user base.
Among tools with public pricing, Steppr is the cheapest entry point at $29/month for 2,500 MAU with a hard cap and no overages. Product Fruits (~$96/mo) and a free Pendo tier (up to 500 MAU) are the next-lowest. Enterprise DAPs (WalkMe, Whatfix, Pendo paid) are the most expensive by a wide margin. Use the calculator above to compare at your own user volume.
Quote-only pricing lets vendors price each deal to the buyer, bundle in implementation and annual commitments, and avoid anchoring against cheaper competitors. The downside for buyers is that you cannot budget without a sales call. Our estimates for these tools come from third-party benchmarks (primarily Vendr aggregated deal data) and are clearly labelled as estimates.
Steppr's own numbers are exact list prices. For tools with public pricing, we use their published tiers. For quote-only tools, we show benchmarked estimates from third-party deal data and mark them with a ~ symbol and a source. Pricing changes and negotiated deals vary, so treat estimates as directional, not quotes. Every figure was verified in September 2026 against the vendor's pricing page or a cited benchmark.
MAU (Monthly Active Users) counts unique users who use your product in a month - the most common billing metric. MTU (Monthly Tracked Users, used by Chameleon) is effectively the same idea under a different name. Guide views (used by Stonly) bills each time a user opens a guide, so a single user can generate many billable events - which makes cost harder to forecast. Steppr bills on MAU with a hard cap, so the bill never exceeds your plan.
The cheapest option with a hard cap.
Steppr ships tours, checklists, and announcements from $29/mo - public pricing, monthly billing, and a hard MAU cap so the bill never surprises you.
Pricing sourced from public pricing pages and Vendr benchmarks . Verified September 2026.