StepprHow much does Chameleon cost?
Priced by Monthly Tracked Users (MTUs). Startup, Pro and Growth all carry public "from" prices; Enterprise is custom and scales into five and six figures annually. Pro is self-serve with monthly billing; Growth and Enterprise are annual contracts.
Chameleon pricing tiers
| Tier | Price | MAU / usage | What's included |
|---|---|---|---|
| Startup | $279 ('starts at', 2,000 MTUs; billing basis not stated) | Up to 2,000 MTU | 6 seats, up to 10 live experiences (tours / tooltips / microsurveys / launchers combined), custom CSS, no A/B testing. 14-day trial. |
| Pro | From $750/mo (5k MTUs, monthly billing) | From 5,000 MTU | 10 seats, up to 20 live experiences, 20 custom events, A/B testing, 5 languages, no HelpBar. Extra seats $300/mo per 5; SSO $400/mo. |
| Growth | From $1,250/mo (5k MTUs, billed annually) | From 5,000 MTU | 15 seats, unlimited experiences, HelpBar, AI interactive demos, A/B testing, governance suite, 20 custom events. |
| Enterprise | Custom pricing | Custom MTU volume | Unlimited seats, roles & permissions, localization, 50 tracked events. |
- MTU volume - the unique users who interact with your product each month.
- The Startup → Pro → Growth jumps for A/B testing, more live experiences, HelpBar, AI demos, governance, and more seats.
- Seat count beyond the tier allotment (6 → 10 → 15 → unlimited); extra Pro seats $300/mo per 5.
- Number of custom events (20 on Pro / Growth, 50 on Enterprise).
- Startup, Pro and Growth are "from" prices - the bill rises with MTUs above the included 2k / 5k.
- Growth and Enterprise are annual contracts; only Pro bills monthly.
- Startup is capped at 10 live experiences and 2,000 MTU - overage is added to your next invoice, and outgrowing it means a jump to Pro at $750/mo.
- Vendr puts median annual spend around $25,750 (range ~$15k–$81k), well above the Startup headline.
Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than an enterprise platform, it covers the core for a fraction of the price.
Chameleon pricing FAQ
Chameleon is priced by Monthly Tracked Users (MTUs). The pricing page lists Startup starting at $279 for 2,000 MTUs, Pro from $750/month for 5,000 MTUs (self-serve, monthly billing), and Growth from $1,250/month for 5,000 MTUs billed annually. Enterprise is custom-quoted. Vendr reports median annual spend around $25,750 (range roughly $15,000–$81,000).
No. Chameleon does not advertise a perpetual free plan; the current public tiers are Startup, Pro, Growth, and Enterprise. It offers a 14-day free trial with full Enterprise-level access and no credit card required.
MTUs (Monthly Tracked Users) are the unique users who interact with your product in a given month - not your total user base or page views. Chameleon's price scales with MTUs, so you pay more as active engagement grows. Startup includes 2,000 MTUs; exceeding that adds overage to your next invoice, and outgrowing it moves you to Pro ($750/mo for 5,000 MTUs) or Growth ($1,250/mo for 5,000 MTUs, annual).
Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.