Does Chameleon have a free plan?

Chameleon does not advertise a perpetual free plan in its current main tiers; the entry Startup plan offers a free trial. (It has historically offered a limited free HelpBar-style option, but the current public tiers are Startup, Growth, and Enterprise.)

What are MTUs and how do they affect Chameleon's price?

MTUs (Monthly Tracked Users) are the unique users who interact with your product in a given month - not your total user base or page views. Chameleon's price scales with MTUs, so you pay more as active engagement grows. Startup is capped at 2,000 MTUs; exceeding that moves you to the Growth tier with a larger MTU bucket and a significantly higher price.

Chameleon pricing

How much does Chameleon cost?

Priced by Monthly Tracked Users (MTUs). The Startup tier has a published-ish "from" entry; Growth and Enterprise are quote-driven and scale into five and six figures annually. Annual billing is standard (monthly is available on Startup at a premium).

Entry price

~$279/mo (2,000 MTU, benchmarked)

Pricing model

Per-MTU tiers

Free tier

No (free trial)

Contract

Annual (monthly on Startup at a premium)

Chameleon pricing tiers

Tier	Price	MAU / usage	What's included
Startup	~$279/mo ('from', annual, benchmarked)	Up to 2,000 MTU	6 seats, unlimited tours & tooltips, 5 microsurveys, 1 launcher, 5 tracked events, custom CSS. Free trial available.
Growth	Contact sales (~$999–$1,250/mo benchmarked; ~$26k–$30k+/yr avg spend)	Larger MTU bucket	15 seats, unlimited experiences, AI interactive demos, A/B testing, governance suite, 20 tracked events.
Enterprise	Custom pricing	Custom MTU volume	Unlimited seats, roles & permissions, localization, 50 tracked events.

What drives the cost

MTU volume - the unique users who interact with your product each month.
The Startup → Growth jump for A/B testing, AI demos, governance, and more seats.
Seat count beyond the tier allotment (6 → 15 → unlimited).
Number of tracked events (5 / 20 / 50 by tier).

What to watch out for

Exact prices above Startup are not published - only "from" pricing, and Growth benchmarks vary widely ($999 vs $1,250/mo).
Growth and Enterprise are annual-only; monthly exists on Startup at a premium.
Startup's low price is capped at 2,000 MTU - crossing it forces a costly jump to Growth.
Growth average annual spend ($26k–$30k+) sits well above the headline "from" figure.

How Steppr compares

Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than an enterprise platform, it covers the core for a fraction of the price.

Chameleon pricing FAQ

How much does Chameleon cost?: Chameleon is priced by Monthly Tracked Users (MTUs). The Startup plan starts from about $279/month (up to 2,000 MTUs, billed annually) per third-party benchmarks. Growth is "from" pricing benchmarked around $999–$1,250/month (roughly $12,000+/year, with average spend $26k–$30k+/year), and Enterprise is custom-quoted.
Does Chameleon have a free plan?: Chameleon does not advertise a perpetual free plan in its current main tiers; the entry Startup plan offers a free trial. (It has historically offered a limited free HelpBar-style option, but the current public tiers are Startup, Growth, and Enterprise.)
What are MTUs and how do they affect Chameleon's price?: MTUs (Monthly Tracked Users) are the unique users who interact with your product in a given month - not your total user base or page views. Chameleon's price scales with MTUs, so you pay more as active engagement grows. Startup is capped at 2,000 MTUs; exceeding that moves you to the Growth tier with a larger MTU bucket and a significantly higher price.

Sourced honestly. Pricing taken from Chameleon's public pricing page and third-party benchmarks where tiers are quote-only.

Verified June 2026 · source

Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.