StepprHow much does Pendo cost?
Free up to 500 MAU, then quote-driven per-MAU tiers (Base, Core, Ultimate), plus a free "Novus" beta. Annual contracts are typical per third-party benchmarks, with volume discounts built in - the per-MAU rate falls as you scale, and multi-year deals are discounted further.
Pendo pricing tiers
| Tier | Price | MAU / usage | What's included |
|---|---|---|---|
| Free | $0 | Up to 500 MAU | Product analytics, in-app guides, Pendo-branded NPS. No credit card required. |
| Base | Contact sales (~$7k–$12k/yr benchmarked) | Custom volume | Product analytics, in-app guides, session replay. Entry paid tier. |
| Core | Contact sales (~$20k–$60k+/yr benchmarked) | ~5,000–15,000 MAU (secondary sources) | Adds journey orchestration. |
| Ultimate | Contact sales (~$75k–$200k+/yr benchmarked) | 50,000+ MAU (secondary sources) | Adds sentiment (NPS / PMF / CSAT) included, Orchestrate, Listen, Data Sync. Security (SOC2, GDPR, HIPAA) is on every tier. |
- MAU volume - the primary price driver on every paid tier.
- Tier choice - journey orchestration at Core; Orchestrate / Listen / Data Sync / sentiment at Ultimate.
- Pendo AI add-ons (Predict, Agent Analytics) priced separately.
- Number of applications / products tracked.
- Warehouse Data Sync and premium integrations.
- Paid pricing is entirely quote-based, with wide variance ($7k–$200k+/yr).
- Annual contracts are typical; multi-year discounts are reported anywhere from 15% to 46%, so single-year buyers pay a premium.
- Free-tier NPS is Pendo-branded; white-labeling needs Ultimate.
- Session replay is a paid add-on on Free; included from Base.
Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than an enterprise platform, it covers the core for a fraction of the price.
Pendo pricing FAQ
Pendo has a free plan for up to 500 MAU. Paid tiers (Base, Core, Ultimate) are contact-sales with no public list price, billed annually by MAU volume. Third-party benchmarks (Vendr) put the median Pendo contract around $48,700/year, with a range of roughly $18,000 to $151,000+ per year depending on MAU and tier.
Yes. Pendo offers a forever-free plan for up to 500 MAU that includes product analytics, in-app guides, and Pendo-branded NPS, with no credit card required. Beyond 500 MAU you must move to a quote-based paid tier.
Pendo is priced primarily by Monthly Active Users (MAU), combined with feature tier (Base, Core, Ultimate) and contract length. Volume discounts are built in, so the per-MAU rate decreases as you scale, and multi-year commitments unlock discounts (reported anywhere from 15% to 46%). All paid pricing is custom-quoted.
Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.