Does Pendo have a free plan?

Yes. Pendo offers a forever-free plan for up to 500 MAU that includes product analytics, in-app guides, and Pendo-branded NPS, with no credit card required. Beyond 500 MAU you must move to a quote-based paid tier.

Pendo is priced primarily by Monthly Active Users (MAU), combined with feature tier (Base, Core, Ultimate) and contract length. Volume discounts are built in, so the per-MAU rate decreases as you scale, and multi-year commitments unlock large discounts (reportedly 41–46%). All paid pricing is custom-quoted.

Pendo pricing

How much does Pendo cost?

Free up to 500 MAU, then quote-driven per-MAU tiers (Base, Core, Ultimate). Annual contracts, with volume discounts built in - the per-MAU rate falls as you scale, and multi-year deals are discounted further.

Entry price

Free (≤500 MAU); paid ~$48.5k/yr median

Pricing model

Free ≤500 MAU, then quote-driven

Free tier

Yes (≤500 MAU)

Contract

Annual

Pendo pricing tiers

Tier	Price	MAU / usage	What's included
Free	$0	Up to 500 MAU	Product analytics, in-app guides, Pendo-branded NPS. No credit card required.
Base	Contact sales (~$7k–$15k+/yr benchmarked)	Custom volume	Product analytics + in-app guides. Entry paid tier.
Core	Contact sales (~$25k–$50k/yr benchmarked)	~5,000–15,000 MAU (secondary sources)	Adds session replay, Product Engagement Score, Data Explorer.
Ultimate	Contact sales (up to ~$142k/yr at high MAU)	50,000+ MAU (secondary sources)	Adds sentiment (NPS / PMF / CSAT), Orchestrate, Listen, Data Sync, SOC2 Type 2, dedicated CSM.

What drives the cost

MAU volume - the primary price driver on every paid tier.
Tier choice - session replay at Core; Orchestrate / Listen / Data Sync / sentiment at Ultimate.
Pendo AI add-ons (Predict, Agent Analytics) priced separately.
Number of applications / products tracked.
Warehouse Data Sync and premium integrations.

What to watch out for

Paid pricing is entirely quote-based, with wide variance ($7k–$142k+/yr).
Annual contracts; multi-year deals advertised at 41–46% off, so single-year buyers pay a premium.
Free-tier NPS is Pendo-branded; white-labeling needs Ultimate.
Session replay - often the reason to buy - is gated to Core and above.

How Steppr compares

Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than an enterprise platform, it covers the core for a fraction of the price.

Pendo pricing FAQ

How much does Pendo cost?: Pendo has a free plan for up to 500 MAU. Paid tiers (Base, Core, Ultimate) are contact-sales with no public list price, billed annually by MAU volume. Third-party benchmarks (Vendr) put the median Pendo contract around $48,500/year, with a mid-market average near $47,330/year and a full range of roughly $7,000 to $142,000+ per year depending on MAU and tier.
Does Pendo have a free plan?: Yes. Pendo offers a forever-free plan for up to 500 MAU that includes product analytics, in-app guides, and Pendo-branded NPS, with no credit card required. Beyond 500 MAU you must move to a quote-based paid tier.
How is Pendo priced?: Pendo is priced primarily by Monthly Active Users (MAU), combined with feature tier (Base, Core, Ultimate) and contract length. Volume discounts are built in, so the per-MAU rate decreases as you scale, and multi-year commitments unlock large discounts (reportedly 41–46%). All paid pricing is custom-quoted.

Sourced honestly. Pricing taken from Pendo's public pricing page and third-party benchmarks where tiers are quote-only.

Verified June 2026 · source

Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.