StepprProduct Fruits pricing
How much does Product Fruits cost?
Fixed monthly subscription tiered by MAU band, with three published tiers (Starter / Pro / Business) plus custom. Annual billing discounts ~25%, and the per-MAU price steps up as your MAU band increases.
Entry price
~$96/mo annual (~$129/mo monthly), 1,500 MAU
Pricing model
Tiered by MAU band; annual or monthly
Free tier
No (14-day trial)
Contract
Monthly or annual; annual ~25% cheaper
Product Fruits pricing tiers
| Tier | Price | MAU / usage | What's included |
|---|---|---|---|
| Starter | ~$96/mo annual (~$129/mo monthly) | 1,500 MAU | Capped tours (~15), tooltips (~50), ~2 checklists, 3 seats, 1 language, basic knowledge base. |
| Pro | ~$149/mo annual (~$199/mo monthly) | 1,500 MAU base, scales with usage | More tours (~100), unlimited checklists, segmentation, custom events, ~5 languages, ~10 seats, advanced analytics. |
| Business | Higher tier (annual) | Scales with MAU | Unlimited tours/tooltips, up to ~40 languages, ~40 seats, white-label, priority support. |
| Custom / Enterprise | Custom quote | Custom MAU limits | Custom contract terms, SLAs, invoicing; required for large MAU volumes. |
What drives the cost
- MAU band - price jumps as you cross 1,500 / 3,000 / 5,000+ MAU thresholds.
- Tier choice (Starter vs Pro vs Business) for segmentation, custom events, analytics, white-label.
- Number of editor seats, languages, and active tours / checklists (all capped on lower tiers).
- Monthly vs annual billing (~25% penalty for paying monthly), plus AI text / voice add-ons.
What to watch out for
- Monthly billing costs roughly 25–35% more than annual; the headline price assumes a yearly commitment.
- No hard MAU cap - exceeding your band is not auto-cut-off; service continues and a rep contacts you to upsize, so cost creep is reactive.
- Entry tier has real feature caps (limited tours, ~2 checklists, 1 language, 3 seats).
- Pricing rose in Feb 2026; older "from ~$79/mo" figures are out of date.
How Steppr compares
Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than a full suite with surveys, a knowledge base, and analytics, it covers the core for a fraction of the price.
Product Fruits pricing FAQ
- How much does Product Fruits cost?
- Product Fruits is priced by Monthly Active Users. After a Feb 2026 repricing, the Starter tier is around $96/month billed annually (about $129/month monthly) for up to 1,500 MAU. Pro is roughly $149/month annual, Business is a higher published tier, and large volumes are custom-quoted. Annual billing saves about 25%.
- Does Product Fruits have a free plan?
- No permanent free plan. Product Fruits offers a 14-day free trial with no credit card; after that a paid plan is required.
- Does Product Fruits have a hard MAU cap?
- No. Product Fruits uses a soft cap - if you exceed your MAU band you are not cut off or auto-charged an overage; service continues and a representative contacts you to move up a plan. That makes cost creep reactive rather than capped.
Sourced honestly. Pricing taken from Product Fruits's public pricing page and third-party benchmarks where tiers are quote-only.
Verified June 2026 · source
Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.