StepprHow much does Userflow cost?
One plan, "Adoption Studio", with no tiers or custom quotes: $500/mo month-to-month or $400/mo billed annually, including 1,000 MAU, 3 environments and unlimited seats. MAU beyond the included 1,000 is billed per 1,000 on a published sliding rate card. Legacy Startup and Pro plans are no longer sold but continue unchanged for existing customers.
Userflow pricing tiers
| Tier | Price | MAU / usage | What's included |
|---|---|---|---|
| Adoption Studio | $400/mo annual ($500/mo monthly) | 1,000 MAU included | Everything: flows, surveys, NPS, banners, launchers, checklists, tooltips, tours, all integrations, read/write MCP. 3 environments, unlimited seats. 14-day trial. |
| Extra MAU (rate per 1,000) | $30 (1,001–10k) · $25 (10k–25k) · $20 (25k–100k) · $15 (100k–500k) · $10 (500k+) | Per 1,000 MAU above the included 1,000 | Sliding rate card published on the pricing page; additional bundles can be purchased as you grow. |
| Adoption Agent (add-on) | $80/mo annual ($100/mo monthly) | n/a | 500 AI credits per month. |
| Startup / Pro (legacy) | No longer sold | Existing customers only | Userflow states nothing changes for current Startup or Pro customers. |
- MAU volume (rolling 30-day active users) - the only usage metric; billed per 1,000 above the included 1,000.
- Choosing monthly billing ($500) over annual ($400).
- The Adoption Agent AI add-on ($80–$100/mo).
- Headline $400/mo price requires an annual commitment; month-to-month is $500/mo (annual saves 20%).
- Only 1,000 MAU is included - at 10,000 MAU the bill is roughly $670/mo annual before add-ons.
- No hard MAU cap - a usage spike raises the invoice automatically.
- MAU counts anyone who visits the app in a rolling 30-day window, which can be broader than active users.
- No Enterprise plan or SSO is listed on the current pricing page - ask sales if you need them.
Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than a full suite with surveys, a knowledge base, and analytics, it covers the core for a fraction of the price.
Userflow pricing FAQ
Userflow sells one plan, Adoption Studio, at $500/month month-to-month or $400/month billed annually. It includes 1,000 monthly active users, 3 environments and unlimited seats. Additional MAU is billed per 1,000 on a sliding scale from $30 (up to 10,000 MAU) down to $10 (above 500,000). An Adoption Agent AI add-on is $80/month annual or $100/month monthly. The older Startup and Pro plans are no longer sold but remain available to existing customers.
No. Userflow has no permanent free tier - it offers a 14-day full-feature trial of Adoption Studio with no credit card required.
Userflow counts a Monthly Active User as anyone who visits your app within a rolling 30-day window - which can be broader than identified or active users. The plan includes 1,000 MAU; every additional 1,000 is billed at the published per-1,000 rate for your volume band.
Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.