Does Userflow have a free plan?

No. Userflow has no permanent free tier - it offers a 14-day full-feature free trial with no credit card required.

How does Userflow count MAU?

Userflow counts a Monthly Active User as anyone who visits your app within a rolling 30-day window - which can be broader than identified or active users. Pricing is banded by MAU (~3,000 on Startup, ~10,000 on Pro), and overages auto-bill in 5,000-user bundles.

Userflow pricing

How much does Userflow cost?

Fixed monthly subscription per tier, priced on MAU bands, with annual or monthly billing. MAU overages auto-add billed 5,000-user bundles rather than blocking.

Entry price

$240/mo (annual) / $300/mo (monthly)

Pricing model

MAU-banded fixed subscription

Free tier

No (14-day trial)

Contract

Annual for best price; monthly available

Userflow pricing tiers

Tier	Price	MAU / usage	What's included
Startup	$240/mo annual ($300/mo monthly)	~3,000 MAU included	3 seats; flows, checklists, announcements, resource center, surveys; 100 AI credits/mo. Extra seats ~$16/mo (annual).
Pro	$680/mo annual ($850/mo monthly)	~10,000 MAU included	Unlimited seats; Salesforce/HubSpot, Smartflow, FlowAI Insights, company-level targeting.
Enterprise	Custom (contact sales)	Custom MAU	SAML SSO, advanced permissions, custom contracts, concierge support.

What drives the cost

MAU volume (rolling 30-day active users) - the core billing metric.
Exceeding the included MAU threshold auto-adds 5,000-MAU bundles at $80/mo (annual).
Tier upgrade for CRM integrations, AI insights, and company targeting (Pro); SSO (Enterprise).
Each additional product / app tracked (~$425/mo) and extra seats beyond the included count.

What to watch out for

Headline $240/mo price requires an annual commitment; month-to-month is ~25% higher ($300/mo).
No hard MAU cap - exceeding the threshold automatically adds paid bundles, so a usage spike raises the invoice.
MAU counts anyone who visits the app in a rolling 30-day window, which can be broader than active users.
Big feature unlocks (Salesforce/HubSpot, AI insights) sit behind Pro at $680/mo; SSO needs Enterprise.

How Steppr compares

Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than a full suite with surveys, a knowledge base, and analytics, it covers the core for a fraction of the price.

Userflow pricing FAQ

How much does Userflow cost?: Userflow starts at $240/month for the Startup plan (about 3,000 MAU) billed annually, or $300/month month-to-month. Pro is $680/month annual (about 10,000 MAU), and Enterprise is custom-quoted. Exceeding your MAU band auto-adds paid 5,000-user bundles rather than blocking.
Does Userflow have a free plan?: No. Userflow has no permanent free tier - it offers a 14-day full-feature free trial with no credit card required.
How does Userflow count MAU?: Userflow counts a Monthly Active User as anyone who visits your app within a rolling 30-day window - which can be broader than identified or active users. Pricing is banded by MAU (~3,000 on Startup, ~10,000 on Pro), and overages auto-bill in 5,000-user bundles.

Sourced honestly. Pricing taken from Userflow's public pricing page and third-party benchmarks where tiers are quote-only.

Verified June 2026 · source

Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.