StepprHow much does Userguiding cost?
Public, self-serve, per-MAU banded tiers. Headline prices are billed annually (monthly costs materially more); Enterprise is quote-driven. The price shown is the lowest MAU band - it rises as your MAU grows within a tier.
Userguiding pricing tiers
| Tier | Price | MAU / usage | What's included |
|---|---|---|---|
| Support Essentials (Free) | $0 | Not specified | Knowledge base, product updates, resource center, AI assistant (50 free resolutions). No tour / guide authoring at this tier. |
| Starter | $174/mo (billed annually) | From 2,000 MAU (0–10K band) | 15 active guides, 10 hotspots, 1 checklist, 1 survey, 3,000 session recordings, A/B testing, 1 seat, localization (1+3 languages), standard integrations. |
| Growth | $349/mo (billed annually) | 2,000–100K MAU bands | 40 guides, 40 hotspots, 5 checklists, 5 surveys, 3 seats, unlimited localization, custom CSS, Salesforce + HubSpot integrations. |
| Enterprise | Contact sales (custom) | Custom | SOC2 / GDPR / HIPAA, SAML SSO, activity logs, personalized coaching. |
- MAU band - the headline price is the lowest band; more MAU pushes the price up within the same tier.
- Upgrading Starter → Growth for more active guides / checklists / surveys, seats, unlimited localization, custom CSS, and premium integrations.
- Choosing monthly billing instead of annual (annual saves $900–$1,800/yr).
- Enterprise security / compliance and SSO needs.
- Headline $174 / $349 prices require annual prepay; monthly billing is materially more expensive.
- MAU caps are banded - passing 2,000 MAU on Starter pushes the price above the advertised entry figure.
- The free tier excludes tour / guide authoring - it is a support / knowledge-base tier, not a flows tier.
- Starter is tight on volume (15 guides, 1 checklist, 1 survey, 1 seat); custom CSS and Salesforce / HubSpot are Growth-only.
Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than a full suite with surveys, a knowledge base, and analytics, it covers the core for a fraction of the price.
Userguiding pricing FAQ
Userguiding publishes prices: a free "Support Essentials" tier, Starter at $174/month, and Growth at $349/month - both billed annually for the entry MAU band (Starter covers up to 2,000 MAU). Enterprise is custom-quoted. Monthly billing costs more, and prices rise as your MAU band increases.
Yes. The "Support Essentials" plan is free forever and includes a knowledge base, product updates, a resource center, and an AI assistant with 50 free resolutions. However, interactive product tours / guides require a paid Starter or Growth plan. A 14-day free trial and a 30-day money-back guarantee are also offered.
Yes - paid plans are priced by Monthly Active Users (MAU) in bands. The advertised $174 (Starter) and $349 (Growth) figures are the lowest band (Starter = up to 2,000 MAU); as your MAU grows you move into higher-priced bands within the same tier.
Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.