Does Userguiding have a free plan?

Yes. The "Support Essentials" plan is free forever and includes a knowledge base, product updates, a resource center, and an AI assistant with 50 free resolutions. However, interactive product tours / guides require a paid Starter or Growth plan. A 14-day free trial and a 30-day money-back guarantee are also offered.

Is Userguiding's price per active user?

Yes - paid plans are priced by Monthly Active Users (MAU) in bands. The advertised $174 (Starter) and $349 (Growth) figures are the lowest band (Starter = up to 2,000 MAU); as your MAU grows you move into higher-priced bands within the same tier.

Userguiding pricing

How much does Userguiding cost?

Public, self-serve, per-MAU banded tiers. Headline prices are billed annually (monthly costs materially more); Enterprise is quote-driven. The price shown is the lowest MAU band - it rises as your MAU grows within a tier.

Entry price

$174/mo (2,000 MAU, annual)

Pricing model

Public, per-MAU banded tiers

Free tier

Yes (support/KB tier, no tours)

Contract

Annual for listed price

Userguiding pricing tiers

Tier	Price	MAU / usage	What's included
Support Essentials (Free)	$0	Not specified	Knowledge base, product updates, resource center, AI assistant (50 free resolutions). No tour / guide authoring at this tier.
Starter	$174/mo (billed annually)	Up to 2,000 MAU (entry band)	100 active guides, unlimited hotspots & checklists, 10 surveys, 5,000 session recordings, analytics, segmentation, standard integrations.
Growth	$349/mo (billed annually)	Higher MAU bands than Starter	Everything in Starter plus A/B testing, goal tracking, custom CSS, localization, and premium integrations (Salesforce, HubSpot).
Enterprise	Contact sales (custom)	Custom	SOC2 / GDPR / HIPAA, SAML SSO, activity logs, personalized coaching.

What drives the cost

MAU band - the headline price is the lowest band; more MAU pushes the price up within the same tier.
Upgrading Starter → Growth for A/B testing, localization, custom CSS, and premium integrations.
Choosing monthly billing instead of annual (annual saves $900–$1,800/yr).
Enterprise security / compliance and SSO needs.

What to watch out for

Headline $174 / $349 prices require annual prepay; monthly billing is materially more expensive.
MAU caps are banded - passing 2,000 MAU on Starter pushes the price above the advertised entry figure.
The free tier excludes tour / guide authoring - it is a support / knowledge-base tier, not a flows tier.
Premium integrations and localization are gated behind Growth.

How Steppr compares

Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than a full suite with surveys, a knowledge base, and analytics, it covers the core for a fraction of the price.

Userguiding pricing FAQ

How much does Userguiding cost?: Userguiding publishes prices: a free "Support Essentials" tier, Starter at $174/month, and Growth at $349/month - both billed annually for the entry MAU band (Starter covers up to 2,000 MAU). Enterprise is custom-quoted. Monthly billing costs more, and prices rise as your MAU band increases.
Does Userguiding have a free plan?: Yes. The "Support Essentials" plan is free forever and includes a knowledge base, product updates, a resource center, and an AI assistant with 50 free resolutions. However, interactive product tours / guides require a paid Starter or Growth plan. A 14-day free trial and a 30-day money-back guarantee are also offered.
Is Userguiding's price per active user?: Yes - paid plans are priced by Monthly Active Users (MAU) in bands. The advertised $174 (Starter) and $349 (Growth) figures are the lowest band (Starter = up to 2,000 MAU); as your MAU grows you move into higher-priced bands within the same tier.

Sourced honestly. Pricing taken from Userguiding's public pricing page and third-party benchmarks where tiers are quote-only.

Verified June 2026 · source

Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.