StepprHow much does Userpilot cost?
Per-MAU tiered subscription, annual-first. Starter and Growth are published as "from" prices; Enterprise is quote-driven. A small MAU increase past a tier boundary can multiply the bill.
Userpilot pricing tiers
| Tier | Price | MAU / usage | What's included |
|---|---|---|---|
| Starter | $299/mo (annual; ~$3,588/yr) | Up to 2,000 MAU | Flows, spotlights, banners, embeds, checklists, NPS surveys, basic event tracking, up to 10 segments, 3 seats, 1-year data retention. 14-day trial, no card. |
| Growth | From $849/mo (annual) | 2,000 MAU included; 0–100k range | Advanced product analytics, event autocapture, resource center, advanced surveys, 15 seats, 3-year retention. HubSpot / Salesforce are add-ons. |
| Enterprise | Contact sales (custom) | Custom | Premium integrations, data-warehouse sync, custom roles, SAML SSO, unlimited seats, custom retention. |
- Crossing MAU thresholds - pricing steps up sharply (past 2,000 MAU jumps from Starter to Growth at $849/mo+).
- MAU growth within Growth (0–100k range) - overage terms are not published, so negotiate them in the contract.
- Add-ons: Userpilot Mobile, HubSpot / Salesforce, and unlimited session capture (prices not published).
- Higher tiers for analytics depth, more seats, longer retention, and SSO.
- Starter and Growth are "from" prices; Enterprise and all add-ons require a sales call, so true cost is opaque until you get a quote.
- Step-function pricing - a small MAU increase past a tier boundary can multiply the bill.
- Annual-first contracts; multi-year deals discount but lock you in.
- Core analytics, resource center, and advanced surveys sit on the $849/mo Growth tier, not Starter.
Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than a full suite with surveys, a knowledge base, and analytics, it covers the core for a fraction of the price.
Userpilot pricing FAQ
Userpilot starts at $299/month for the Starter plan (up to 2,000 MAU), billed annually - about $3,588/year. Growth starts from $849/month (2,000 MAU included, annual) and Enterprise is quote-only. Monthly billing is not listed publicly. Third-party benchmarks (Vendr) put the median annual contract around $15,500, with a range of roughly $7,400 to $60,700.
No. Userpilot has no free tier - it offers a 14-day free trial with no credit card required, after which a paid plan is needed.
By Monthly Active Users (MAU) in annual-first tiers. Starter ($299/mo, 2,000 MAU) and Growth (from $849/mo, 2,000 MAU included) are published; Enterprise is contact-sales. Crossing a MAU threshold steps you up to the next tier; overage terms are not published, so get them in writing.
Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.