Userpilot pricing

How much does Userpilot cost?

Per-MAU tiered subscription, annual-first. Only the Starter tier is published; Growth and Enterprise are quote-driven. A small MAU increase past a tier boundary can multiply the bill.

Entry price
$299/mo (Starter, annual)
Pricing model
Per-MAU, annual, tiered
Free tier
No (14-day trial)
Contract
Annual (monthly costs more)

Userpilot pricing tiers

TierPriceMAU / usageWhat's included
Starter$299/mo (annual; ~$3,588/yr)Up to 2,000 MAUFlows, spotlights, banners, embeds, checklists, NPS surveys, basic event tracking, up to 10 segments, 3 seats, 1-year data retention. 14-day trial, no card.
GrowthContact sales (third parties cite from ~$799/mo)From 5,000 MAU (custom)Advanced product analytics, event autocapture, resource center, advanced surveys, 15 seats, 3-year retention. ~$0.10/MAU overage reported (confirm in writing).
EnterpriseContact sales (custom)CustomPremium integrations, data-warehouse sync, unlimited webhooks, custom roles, SAML SSO, unlimited seats, custom retention.
What drives the cost
  • Crossing MAU thresholds - pricing steps up sharply (past 2,000 MAU jumps from Starter to the contact-sales Growth tier).
  • MAU overages on Growth, reported around $0.10 per extra MAU.
  • Add-ons: Userpilot Mobile (~$6,000/yr) and unlimited session replays.
  • Higher tiers for analytics depth, more seats, longer retention, and SSO.
What to watch out for
  • Only Starter pricing is public; Growth and Enterprise require a sales call, so true cost is opaque until you get a quote.
  • Step-function pricing - a small MAU increase past a tier boundary can multiply the bill.
  • Annual-first contracts; multi-year deals discount but lock you in.
  • Core analytics, resource center, and advanced surveys sit on the contact-sales Growth tier, not Starter.
How Steppr compares

Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than a full suite with surveys, a knowledge base, and analytics, it covers the core for a fraction of the price.

Userpilot pricing FAQ

How much does Userpilot cost?
Userpilot starts at $299/month for the Starter plan (up to 2,000 MAU), billed annually - about $3,588/year. Monthly billing runs roughly 20–25% higher. The Growth and Enterprise tiers are quote-only; third-party benchmarks (Vendr) put the median annual contract around $11,300, with a range of roughly $7,400 to $60,700.
Does Userpilot have a free plan?
No. Userpilot has no free tier - it offers a 14-day free trial with no credit card required, after which a paid plan is needed.
How is Userpilot priced?
By Monthly Active Users (MAU) in annual-first tiers. Only Starter ($299/mo, 2,000 MAU) is published; Growth (from ~5,000 MAU) and Enterprise are contact-sales. Crossing a MAU threshold steps you up to the next tier, and Growth reportedly adds per-MAU overage charges.
Sourced honestly. Pricing taken from Userpilot's public pricing page and third-party benchmarks where tiers are quote-only.
Verified June 2026 · source

Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.