Userpilot pricing
How much does Userpilot cost?
Per-MAU tiered subscription, annual-first. Only the Starter tier is published; Growth and Enterprise are quote-driven. A small MAU increase past a tier boundary can multiply the bill.
Entry price
$299/mo (Starter, annual)
Pricing model
Per-MAU, annual, tiered
Free tier
No (14-day trial)
Contract
Annual (monthly costs more)
Userpilot pricing tiers
| Tier | Price | MAU / usage | What's included |
|---|---|---|---|
| Starter | $299/mo (annual; ~$3,588/yr) | Up to 2,000 MAU | Flows, spotlights, banners, embeds, checklists, NPS surveys, basic event tracking, up to 10 segments, 3 seats, 1-year data retention. 14-day trial, no card. |
| Growth | Contact sales (third parties cite from ~$799/mo) | From 5,000 MAU (custom) | Advanced product analytics, event autocapture, resource center, advanced surveys, 15 seats, 3-year retention. ~$0.10/MAU overage reported (confirm in writing). |
| Enterprise | Contact sales (custom) | Custom | Premium integrations, data-warehouse sync, unlimited webhooks, custom roles, SAML SSO, unlimited seats, custom retention. |
What drives the cost
- Crossing MAU thresholds - pricing steps up sharply (past 2,000 MAU jumps from Starter to the contact-sales Growth tier).
- MAU overages on Growth, reported around $0.10 per extra MAU.
- Add-ons: Userpilot Mobile (~$6,000/yr) and unlimited session replays.
- Higher tiers for analytics depth, more seats, longer retention, and SSO.
What to watch out for
- Only Starter pricing is public; Growth and Enterprise require a sales call, so true cost is opaque until you get a quote.
- Step-function pricing - a small MAU increase past a tier boundary can multiply the bill.
- Annual-first contracts; multi-year deals discount but lock you in.
- Core analytics, resource center, and advanced surveys sit on the contact-sales Growth tier, not Starter.
How Steppr compares
Steppr starts at $29/mo for 2,500 MAU with a hard cap and no overages - public pricing, monthly billing, and a 7-day trial with no card. If you mainly need tours, checklists, and announcements rather than a full suite with surveys, a knowledge base, and analytics, it covers the core for a fraction of the price.
Userpilot pricing FAQ
- How much does Userpilot cost?
- Userpilot starts at $299/month for the Starter plan (up to 2,000 MAU), billed annually - about $3,588/year. Monthly billing runs roughly 20–25% higher. The Growth and Enterprise tiers are quote-only; third-party benchmarks (Vendr) put the median annual contract around $11,300, with a range of roughly $7,400 to $60,700.
- Does Userpilot have a free plan?
- No. Userpilot has no free tier - it offers a 14-day free trial with no credit card required, after which a paid plan is needed.
- How is Userpilot priced?
- By Monthly Active Users (MAU) in annual-first tiers. Only Starter ($299/mo, 2,000 MAU) is published; Growth (from ~5,000 MAU) and Enterprise are contact-sales. Crossing a MAU threshold steps you up to the next tier, and Growth reportedly adds per-MAU overage charges.
Sourced honestly. Pricing taken from Userpilot's public pricing page and third-party benchmarks where tiers are quote-only.
Verified June 2026 · source
Quote-only and benchmarked figures are labelled as estimates. Both products evolve; if you spot a number that's out of date, email hello@steppr.io and we'll fix the page.