StepprHead to head
Appcues vs Userguiding
Both are capable onboarding tools - Appcues suits mid-market PLG, while Userguiding suits sMB wanting all-in-one + KB. Here's how they compare on pricing and features side by side - and where Steppr, a simpler option from $29/mo with a hard MAU cap, fits in.
Side-by-side
| Appcues | Userguiding | Steppr | |
|---|---|---|---|
| Entry price | Contact sales (~$249/mo benchmarked) | $174/mo (2,000 MAU, annual) | $29/mo (2,500 MAU) |
| Pricing model | Quote-driven, per-MAU tiers | Public, per-MAU banded tiers | Flat tiers, hard MAU cap |
| Public pricing | No (contact sales) | Yes | Yes - every tier listed |
| Free tier | No (free trial) | Yes (support/KB tier, no tours) | No (7-day trial, no card) |
| Contract | Annual | Annual for listed price | Monthly or annual |
| Surveys / NPS | Yes (NPS + surveys) | Yes | No (post-MVP) |
| Knowledge base | No | Yes (hosted KB) | No |
| Analytics | Flow analytics + segments | Yes (incl. session recordings) | Tour & checklist analytics |
| No-code builder | Yes (Chrome extension) | Yes (Chrome extension) | Yes (no extension) |
| Best for | Mid-market PLG | SMB wanting all-in-one + KB | Indie / startup SaaS |
Quote-only and benchmarked figures are labelled as estimates on each tool's pricing page. Verified June 2026.
Where each one wins
Choose Appcues
- You need NPS / surveys / segments built into the same tool.
- You’re a mid-market team with a 5–6 figure annual budget for product-led growth tooling.
- You need deep integrations with HubSpot, Salesforce, or a CDP.
Choose Userguiding
- You need a hosted knowledge base alongside the launcher.
- In-app surveys are a must-have.
- You’re comfortable with annual billing in exchange for the broader feature set.
Choose Steppr
- You want tours, checklists, and announcements - not a full suite.
- You want public, monthly pricing and a hard MAU cap with no overages.
- You want self-serve setup in minutes, no sales call or annual lock-in.
More on Appcues
More on Userguiding